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Visual Follow-Up for Direct Sales Leads
By Barb Girson, My Sales Tactics
 
Published On:  4/9/2014

What's the best sales follow-up system?

What isyoursales follow-up system?

Quite frequently, I am asked these questions.  The answer is it is up to you - as long as you work within a system.

Often, when our performance appears to be failing, our system is failing. Success is often dependent upon our personal follow-up system.

When it comes to managing leads, some direct sales leaders prefer to set up a paper, notebook or note card system to track home party booking leads and recruiting prospects. Other sales professionals and entrepreneurs prefer to set up an online system using a spreadsheet or a Customer Relationship Management System (CRM system).

The truth is it does not matter which system you use. What matters is that it suits your style, needs and workflow.

The system I use provides a visual method to track and manage sales leads.  This unique system was originally built for project management and proves to be highly versatile.  This sales lead management software is calledKanbanery. I am suggesting this software as a new alternative that will enable direct sellers, entrepreneurs and sales professionals to self-manage prospects, sales leads and home party bookings with efficiency and ease! Kanbanery is a FREE and completely adjustable online resource to accommodate your sales process details.

The Kanbanery project management board is highly adjustable and easy to configure.  If you don't already have a particular method in place for managing your direct sales home parties and bookings, then this tool enables you to create a board from scratch.  Also, if you need help in creating a sales booking system, you can choose to use one of Kanbanery's pre-existing sales templates. 

This tool is an excellent way to help you simplify asalesprocess for booking direct sales home parties and at a glance see your hot, warm and cold leads.  So how does it work?

Simple! Assign your leads a status of 'hot, warm, or cold' based on their corresponding level of interest.  This user-friendly operation will allow you to quickly locate your best leads, while easily sorting through runners-up and their less interested cousins.  After all, you want to devote your time to the most probable leads first.

In the example shown above, the process begins with booking leads.  From there, the leads can be moved into one of the following:"not right now,"  "follow-up," "do not call," or "booked."  You can change the labels accordingly to be meaningful to you.

This function creates a visual reference method to determine who will likely be the most receptive to your time and energy, and who to wave on. Each column can expand or collapse so that you can quickly see the important information on one simple screen.

For every lead you enter, the program generates a detailed, easily interpreted profile. In this profile, through the user-friendly functions ofadded notes, comments, deadlines,et cetera, you can begin to build a tangible, traceable history of your working relationship with each and every lead.  These details become the backbone of your professional relationships/friendships and will help you serve your leads, clients, and customers in more productive and meaningful ways.

Don't forget, it is tools like this that enable us to execute the fundamental goal of sales with greater speed and accuracy: to align products and services that WE believe in with our customers needs, WHILE earning an income doing it. Kanbanery will surely ease the process.  Start booking and tracking today.  And as I always say, "Fortune is in the follow-up!"

2014 My Sales Tactics copyright original work

Permission to reprint this article is granted with inclusion of "About the Author, contact information, & active web site link".

About The Author

Barb Girson,International Direct Selling Industry expert, trainer and Registered Corporate Coach(TM), is a highly interactive, creative speaker & author offering professional skill development programs for workshops, leader retreats, and annual conventions & telecasts sales training programs. Custom programs /Coaching 1:1 available.

Barb Girson helps companies, teams & entrepreneurs gain confidence, get into action, & most importantly… grow sales. To sign up for her next FREE sales training teleclass / join her free email list & get ‘Sales Strategies that Stick’ ezine, VisitMySalesTactics.comto learn more. Need aspeakerfor your next event? Contact Barb Girson: 614.855.0446

 

 
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